The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Product details
| Management number | 237162042 | Release Date | 2026/07/10 | List Price | US$4.90 | Model Number | 237162042 | ||
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There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Read more
| ASIN | B000FC10HA |
|---|---|
| XRay | Enabled |
| ISBN10 | 9780887306662 |
| ISBN13 | 978-0061798177 |
| Language | English |
| File size | 727 KB |
| Page Flip | Enabled |
| Publisher | HarperCollins e-books |
| Word Wise | Enabled |
| Print length | 123 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | October 13, 2009 |
| Enhanced typesetting | Enabled |
Bestseller ranking
Global
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