Persuasion: Social Influence and Compliance Gaining, 5e
Product details
| Management number | 233323050 | Release Date | 2026/06/27 | List Price | US$64.83 | Model Number | 233323050 | ||
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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. Read more
| ISBN10 | 0205912966 |
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| ISBN13 | 978-0205912964 |
| Edition | 5th |
| Language | English |
| Publisher | Routledge |
| Dimensions | 0.75 x 7.5 x 9 inches |
| Item Weight | 1.22 pounds |
| Print length | 390 pages |
| Publication date | February 15, 2013 |
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